That’s right, it’s been three years since CD Projekt RED delivered the teaser trailer for Cyberpunk 2077, and what a teaser it was.
Being that typical proto-geek, one of the many genres that piques my interest is Cyberpunk, from a childhood spent watching Wargames, Tron and even Hackers, the idea of technology and ability to utilise that technology reigning supreme, just grabs me.
So of course, when the teaser for Cyberpunk 2077 fell into my hands, my nerd-gasm was strong, I mean how could it not be? As the trailer unfolds we see a dark, neon lit urban environment, we see what looks like a.. companion type droid barely marked by bullets and we have bodies cut down around her.
But you know what? It’s been three years later and so far the wikipedia page for the game is still barebones.
And why? Well, CD Projekt RED has been working on Witch 3, which has apparently done well for itself (I wouldn’t know, Witcher is a series I have yet to sample), but in turn when you have an on-going franchise that you have to dedicate time and resources to, isn’t a teaser trailer a little misleading?
Back in December sources were said to indicate that Cyberpunk 2077 would be out towards the end of 2016 but as we gear up now, you would imagine there would be some inkling of marketing if they had been that close to finishing the game, surely?
It seems that the teaser was released way too early.
With work only really beginning on Cyberpunk 2077 now that Witcher 3 is put to bed [source], it could be another three years before the game sees the light of day, so now I have to wonder.
The thing that really bugs me nowadays when it comes to promotional material is just how little in-game content we see, even when we’re presented something that looks like it should be in-game it turns out to be wholly made of either pre-rendered footage, or of footage taken from a computer beyond the means of your average gamer (I’m looking at you Watchdogs).
And here we have something that looks amazing in the Cyberpunk 2077 trailer, but the two facts that stand out to me are that it is purely made of pre-rendered footage but it is also released so early in the cycle of development that it might not have any reflection on the game at release, it will be a trailer devoid of the game.
I can understand why a game developer might want to test the waters of a new property to see just how popular it could be, but a six or seven year development cycle from trailer to product could leave the casual fan-base forgetting all about the title, so does it make sense to put so much work into it?
Above I’ve left you the trailer, but for comparison (and shamelessly stolen from twitter) here is a shot from the ‘making of’ the trailer, just to reassure you that the content is wholly detracted from the game design process itself.
What do you think? When should trailers come out in the development cycle of a game? Get in contact and let us know.